appeario is the US practice for private specialty practices — dermatology, ophthalmology, orthopedics, and similar. Radar is free. Paid Search + Reviews and Visibility Projects are the paid work. Run by two founders, built on a model proven with OrdiPro in Austria, delivered with the attention only a small, focused team can give.
Private specialty practices sit in a strange gap.
The national healthcare marketing firms — Cardinal Health, Practice Builders, PatientGain — built their models for hospital systems and dental chains. They'll take a single-practice client, but the work gets routed through junior account managers, the strategy is templated, and the contract auto-renews.
The local digital marketing shops that will give a private practice real attention usually don't know healthcare. Generic SEO doesn't account for how patients actually find specialists. Generic paid search burns budget on the wrong intent. Generic reputation management misses that Healthgrades and Vitals are different problems than Google reviews.
appeario exists for the practices in between. Specialty-focused, founder-led, priced for practices that don't have a marketing department.
No bloated packages with countless unnecessary extras. We concentrate on the most effective levers for attracting new patients and optimizing your practice workflows. Free up resources and stop spending valuable time on the phone answering questions your website could handle for you.
Easy to understand, easy to use. Our services are designed specifically for doctors — free from complicated jargon or vague promises. We explain exactly what you'll get: no guesswork, no extra workload. Clear packages, transparent pricing, and we get started right away — you'll see the first results quickly.
We design our services around what patients actually need and look for. We build solutions that enhance the patient experience while making life easier for doctors. By improving visibility, convenience, and user experience, we help bridge the gap between a practice and its future patients.
As a boutique, family-run business, we value personalized service, direct communication, and quick response times. We're not a faceless agency, but a dedicated partner who takes care of your practice promptly and personally. Our focus is always on you — because your success is our success.
Digital marketing is constantly evolving, and so are we. To keep our clients competitive, we continuously invest in new product development, market research, and employee expertise. Our commitment to innovation and adaptability keeps the solutions we offer relevant, effective, and ahead of industry trends.
Customer satisfaction is our highest priority — because a doctor's recommendation to peers is worth more than any marketing effort. Instead of lock-in contracts or one-size-fits-all approaches, we focus on trust, transparency, and measurable results. Because our customers grow, we grow.
Gabriel leads marketing strategy on every Paid Search + Reviews engagement and every Visibility Project. Before appeario and OrdiPro, [GABRIEL_BACKGROUND]. His work is the strategic layer — what you'd hire a senior consultant for at a national firm, except he's actually in your account, not supervising a team that is.
Every monthly strategy call is with Gabriel. Every quarterly review. Every "should we change direction" decision. No handoff to a junior. No rotation when a client gets bigger.
He's based in [FOUNDER_CITY], where appeario is headquartered.
Antonia runs operations and owns the day-to-day client relationship across Paid Search + Reviews and Visibility Projects. Before appeario, [ANTONIA_BACKGROUND].
She's who you'll talk to during onboarding, who'll flag issues before they become problems, and who'll keep multi-location accounts moving. The work happening between strategy calls — review approvals in Radar, profile changes going live, paid search adjustments — runs through her.
If Gabriel is the strategist, Antonia is the partner who actually makes sure the work gets done and gets done right.
Before appeario, we built ordipro — a marketing agency for Wahlarztordinationen, Austria's private specialty practices that operate outside the public insurance system. The market structure is different from the US, but the economics of a private specialty practice are remarkably similar: high-value patients, intense local competition, a referral economy, and reputation that compounds over time.
The US version isn't an experiment. It's the same model, the same team, brought to the market it was always going to fit best.
Our US office is at 405 Lexington Avenue in Manhattan. It's where the team sits, where we host the occasional client visit, and where we built the model for the US market.
But the work doesn't happen in a room. Radar, paid search, reviews, profiles, directories, websites — executed against your market's data, wherever the practice is. Practices outside New York work with us the same way practices in Manhattan do. Same founders. Same model.
30 minutes. Online. No obligation.
