Built for the practices large agencies overlook and small ones can't serve well.
appeario is the marketing partner for private specialty practices in the US — dental, dermatology, ophthalmology, orthodontics, orthopedics, plastic surgery and similar. The audit is free. Paid Search + Reviews and Visibility Projects are the work we do for you. Run by two founders, built on a model proven with OrdiPro in Austria, delivered with the attention only a small, focused team can give.
The agencies large enough to serve big systems are wrong for private practices. The agencies small enough to serve private practices are usually wrong too.
Private specialty practices sit in a strange gap.
The national healthcare marketing firms — Cardinal Health, Practice Builders, PatientGain — built their models for hospital systems and dental chains. They'll take a single-practice client, but the work gets routed through junior account managers, the strategy is templated, and the contract auto-renews.
The local digital marketing shops that will give a private practice real attention usually don't know healthcare. Generic SEO doesn't account for how patients actually find specialists. Generic paid search burns budget on the wrong intent. Generic reputation management misses that Healthgrades and Vitals are different problems than Google reviews.
appeario exists for the practices in between. Specialty-focused, founder-led, priced for practices that don't have a marketing department.
Four steps. Two of them free.
Most agencies start with a sales call. We start with your data — yours to see, yours to keep, free.
- 01
Start with the appeario Audit
Free. Search for your practice and we score how you show up on Google, ChatGPT, and Gemini compared with nearby colleagues. No call, no credit card.
- 02
See where you stand
The gaps, ranked by what they cost you in patients, next to the practices nearby. Nothing changes unless you decide to engage.
- 03
Talk to a founder (only when you want to)
Thirty minutes. No pitch deck. Gabriel or Antonia on what we would actually change — Paid Search + Reviews, a Visibility Project, or both. If it is not a fit, we will say so.
- 04
Choose the work
Paid Search + Reviews is month to month, from $890, live in week one. Visibility Projects are one-time, from $1,490, scope fixed before we start. Either way, we do the work: Paid Search clients get a monthly report and a call, and projects end with a handover.
OrdiPro — the same model, 2 years earlier.
Before appeario, we built OrdiPro — the marketing partner for private specialty practices in Austria, the ones that operate outside the public insurance system. The market structure is different from the US, but the economics of a private specialty practice are remarkably similar: high-value patients, intense local competition, a referral economy, and reputation that compounds over time.
The US version isn't an experiment. It's the same model, the same team, brought to the market it was always going to fit best.
Headquartered in New York. Working with practices anywhere in the US.
Our US office is at 405 Lexington Avenue, New York, NY 10174. It's where the team sits, where we host the occasional client visit, and where we built the model for the US market. Goodcalls Inc. is the legal entity behind appeario.
But the work doesn't happen in a room. Audits, paid search, reviews, profiles, directories, websites — executed against your market's data, wherever the practice is. Practices outside New York work with us the same way practices in Manhattan do. Same founders. Same model.
Free intro call
30 minutes. Online. No obligation.