Every office in the portfolio, as patients find it.
For the growth team at a PE-backed specialty platform. We audit each location on Google, bring profiles and reviews to one standard, carry acquired practices through the rebrand, and send one monthly report across the portfolio.
134 multi-office groups, office by office.
Eye, skin and orthopedic groups with three or more offices — 1,057 locations between them. Scale helps on Google, but it doesn’t reach every office on its own.
- 43% of the offices we audited don’t appear in the Google Map Pack for any core search 43 of 101 groups’ audited offices
- 70% of groups with new reviews hadn’t replied to any of them yet 46 of 66 groups with reviews in the last 10 days
- 4 offices for the median group 1,057 offices listed across 134 groups
- 101 Google reviews for the median audited office vs. 42 for solo practices
Our audits of 134 New York–area ophthalmology, dermatology and orthopedic groups listing three or more offices on their website, one office audited per group, May–September 2026. Map Pack figures cover the 101 with at least three searches measured.
What we take care of.
- 01
Every office audited as patients see it
Map Pack, reviews, profiles and pages for each location — so you can see which offices are found and which aren’t, before anything changes.
appeario Audit
- 02
One standard for profiles and reviews
Names, categories, hours and doctor profiles aligned across locations, and every new review answered to one agreed protocol.
Paid Search + Reviews
- 03
New acquisitions, carried through the rebrand
When a practice joins, we audit it first, then move its Google profile, domain and pages over without losing the reviews and rankings it came with.
Visibility Project
- 04
One report across the portfolio
We track every office. Each month we send one roll-up across locations: who’s visible, what changed, what’s next.
Paid Search + Reviews
How visible is your practice — compared with colleagues nearby.
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Where you rank
Your most relevant searches on Google, next to three practices nearby
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AI answers
Whether ChatGPT and Google AI name you when patients ask
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Listings
Google, Yelp, and WebMD — correct, complete, and consistent
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Reviews and replies
Volume, rating, and whether new reviews get an answer
FAQ
Questions platform teams ask us.
How is it priced across many locations?
Paid Search + Reviews is $890/month for the first location plus $150 for each additional one, and a $490 setup. Website and rebrand projects for groups are quoted fixed before we start. Ad budgets go to Google, not to us.
Can we see every location in one place?
Yes. We track every office and send one monthly portfolio report: each location side by side, what we changed, and what moved. Nothing for your team to log in to.
We have an in-house marketing team. Where do you fit?
Usually on the local layer your team doesn’t have time for: Google profiles, reviews and location pages, office by office. Brand and campaigns stay with your team; we report into it.
What happens to an acquired practice’s reviews when it rebrands?
They can stay. We rename and re-categorize the existing Google profile rather than starting a new one, and redirect the old website page by page so its rankings carry over.
How do you handle review replies and HIPAA?
Every reply follows a protocol you approve up front: it never confirms that the reviewer is a patient or mentions their care, and it moves specifics offline. Replies go out within 24 hours; anything under 3 stars or sensitive goes to you first.