For dental practices

1.8 million “dentist near me” searches a month. How many find you?

Implants, aligners, a new family on your plan — each one starts with a search, and the chains are in the same results. See where your practice stands in 60 seconds.

Panoramic dental X-ray showing a full set of teeth and one implant in the lower jaw
A panoramic X-ray with a single implant in the lower jaw.
By treatment

Four service lines. Four ways patients search.

An implant patient and a family looking for an in-network dentist look for you in completely different ways. We track each one separately.

A dentist explaining a dental implant on a jaw model to a woman in her sixties
An implant consultation: explaining the implant on a jaw model.
Dental implants

Researched for months, compared on price.

Implant patients search long before they book, compare practices and financing, and look for the dentist’s own cases. It’s the most expensive click in local dentistry.

$20–38
per click for “dental implants” + city (Manhattan, Glendale, Portland)
110,000
US searches a month for “dental implants near me”
A smiling woman holding up a clear aligner tray next to her dentist
Clear aligners: the first tray, in hand.
Clear aligners & orthodontics

Three kinds of results on one page.

Adults searching for aligners see general dentists, orthodontists and mail-order brands side by side. Parents looking for braces for a teenager search differently, and often start from a referral.

368,000
US searches a month for “invisalign” — vs. 6,600 for “clear aligners near me”
A dentist holding a shade guide up to a woman’s smile to match the veneer color
Cosmetic dentistry: matching the veneer shade.
Cosmetic dentistry

Chosen from photos and reviews.

Veneer and whitening patients scroll before-and-after cases and read reviews that name the dentist — usually before they ask about price.

74,000
US searches a month for “cosmetic dentist near me”
A dental hygienist greeting a mother and her young son at the practice reception
Family dentistry: a first visit, starting at the front desk.
General & family dentistry

The biggest search in local healthcare.

Many patients filter by plan first, then choose on the map: how close you are and what your reviews say. Chains with national ad budgets sit in the same results.

1.8M
US searches a month for “dentist near me”
$14
per click nationally — $17 for “dentist new york”

Searches and cost per click: US Google Ads monthly averages, September 2026.

How patients search

“Near me”, then the map.

Patients type “dentist near me”, and Google answers with three practices on a map — often next to a chain.

Search US searches / month Cost per click
dentist near me 1,830,000 $13.92
dental implants near me 110,000 $39.05
cosmetic dentist near me 74,000 $14.22
invisalign dentist near me 4,400 $19.79
dentist new york 1,600 $16.53
dental implants manhattan 210 $20.04

US Google Ads monthly averages via DataForSEO, September 2026. Implant clicks cost the most: “dental implants near me” runs $39.

What we do

What we take care of.

  1. 01

    Your Google profiles, kept current

    The practice and every dentist, with services and accepted plans listed, the right categories, and every new review answered within 24 hours, to a protocol you approve.

    Paid Search + Reviews

  2. 02

    A page for each treatment you offer

    Implants, aligners, veneers, whitening, emergency visits — each written around how patients search for it, with your dentists’ credentials and your own cases.

    Visibility Project

  3. 03

    Ads only where you want more cases

    Paid search for the lines you choose — usually implants and aligners. You set the budget; we show you where it went.

    Paid Search + Reviews

Free consultation call

30 minutes. Online. No obligation.

appeario Audit · Free

How visible is your practice — compared with colleagues nearby.

  • Where you rank

    Your most relevant searches on Google, next to three practices nearby

  • AI answers

    Whether ChatGPT and Google AI name you when patients ask

  • Listings

    Google, Yelp, and WebMD — correct, complete, and consistent

  • Reviews and replies

    Volume, rating, and whether new reviews get an answer

See where you rank
Sample appeario Audit on a phone: Google position per search term compared with nearby practices

FAQ

Questions dental practices ask us.

Do the chains show up in the same searches as us?

Often, especially in the ads. On the map around your office, on searches for your dentists by name and on specific treatments, the results are far more open. The appeario Audit shows where you stand on each.

Do you run implant ads?

Yes, if you want more implant cases. At $20–38 a click, we agree with you up front on the budget and on where the clicks land.

Do you work with orthodontists?

Yes. Parents, referrals from general dentists and free consults make it a different search picture from general dentistry, and we track it separately.

How do you handle review replies and HIPAA?

Every reply follows a protocol you approve up front: it never confirms that the reviewer is a patient or mentions their care, and it moves specifics offline. Replies go out within 24 hours; anything under 3 stars or sensitive goes to you first.

What does it cost?

The appeario Audit is free. Paid Search + Reviews starts at $890/month with no minimum term. Visibility Projects — treatment pages, doctor profiles, schema — start at $1,490 one-time.

Further reading.