Terms & Conditions

Effective Date: 09/10/2025

Last Updated: 09/10/2025

1. Acceptance of Terms

By engaging our services, accessing our website, purchasing services online, or entering into an agreement with Goodcalls Inc. (“Company,” “we,” “us”), you (“Client,” “you”) agree to be bound by these Terms and Conditions. These terms apply to all services provided under the Appeario brand.

2. Services Description

2.1 Digital Marketing Services Overview

We provide specialized digital marketing services exclusively designed for medical practices, including but not limited to:

• Website design and development
• Search engine optimization (SEO)
• Digital advertising campaigns (Google Ads, Bing Ads)
• Online reputation management
• Business profile setup and management

2.2 Productized Service Offerings

Our services are offered as standardized packages with transparent, fixed pricing:

One-Page Website + Profile Setup

• Setup Fee: $2,890 (one-time)
• Monthly Fee: $190
• Transfer Fee: $199
• Includes: Professional single-page website, hosting, domain management, business profile setup on Google My Business, WebMD, Vitals.com, Healthgrades, RateMDs, ongoing maintenance

Local SEO Services

• Setup Fee: $490 (one-time)
• Monthly Fee: $890
• Transfer Fee: $199
• Includes: Technical SEO optimization, monthly content creation, performance tracking, Google Analytics setup, Search Console management, AI visibility optimization

Paid Search Advertising

• Setup Fee: $590 (one-time)
• Monthly Fee: $490
• Transfer Fee: $199
• Includes: Google Ads and Bing Ads management, keyword research, ad copywriting, campaign optimization, performance reporting (excludes ad spend)

Reputation Management

• Setup Fee: $390 (one-time)
• Monthly Fee: $490
• Transfer Fee: $199
• Includes: 24-hour review response guarantee, multi-platform monitoring, professional response protocols, performance dashboard

2.3 Bundle Packages

Discounted bundle options are available:

Growth Bundle (Local SEO + Paid Search Advertising)

• Setup Fee: $990 (8% discount)
• Monthly Fee: $1,190 (14% discount)

Starter Bundle (All Four Services)

• Setup Fee: $4,190 (4% discount)
• Monthly Fee: $1,790 (13% discount)

Care-free Bundle (Local SEO + Paid Search + Reputation Management)

• Setup Fee: $1,290 (14% discount)
• Monthly Fee: $1,590 (17% discount)

2.4 Online Service Activation

• Services may be purchased directly through our website
• Payment confirmation constitutes acceptance of these terms and service agreement
• Service delivery begins within specified timeframes per service type
• Digital onboarding forms will be provided post-purchase to collect necessary business information

2.5 Artificial Intelligence Integration

• Services may utilize AI tools for content creation, optimization, and automation
• All AI-generated content is subject to human review and quality control
• Client retains final approval rights for all published content
• AI is used to enhance service delivery while maintaining professional standards

2.6 Service Limitations and Performance Expectations

• Results are not guaranteed and depend on multiple factors beyond our control
• Performance timelines vary by service type (immediate for ads, 3-6 months for SEO)
• No guarantees of specific rankings, traffic volumes, or patient acquisition numbers
• We do not provide medical, legal, or business advice
• Services are subject to third-party platform policies (Google, Bing, review platforms)
• Digital marketing performance depends on factors including market competition, seasonality, and client cooperation

3. Healthcare Compliance

3.1 HIPAA Considerations

• Client acknowledges that Goodcalls Inc does not typically handle Protected Health Information (PHI)
• When PHI handling is required, a separate Business Associate Agreement will be executed
• Client remains responsible for HIPAA compliance in their practice
• Any patient information shared must be properly anonymized

3.2 Medical Advertising Standards

• All marketing materials will comply with applicable healthcare advertising regulations
• Client is responsible for ensuring content accuracy and professional standards
• Client must review and approve all patient-facing content
• Claims about medical outcomes or procedures must be substantiated
• We reserve the right to refuse creation of content that violates medical advertising standards

4. Payment Terms

4.1 Fees and Billing

• Setup fees are due upon contract execution and service purchase
• Monthly fees are billed in advance on the same date each month
• All fees are non-refundable unless specifically stated
• Transfer fees apply when transferring service ownership, accounts, or assets to client
• Annual price increases of up to 10% may be implemented with 30 days notice

4.2 Late Payment and Service Suspension

• Late fees of 1.5% per month may be applied to overdue amounts
• Services may be suspended for accounts 30+ days past due
• Suspended services may result in loss of search rankings and online visibility
• Reactivation may require additional setup fees

4.3 Third-Party Advertising Costs

• Paid advertising services do not include ad spend costs
• Client is responsible for advertising budget and will be billed directly by platforms
• Minimum recommended ad spend varies by market and specialty
• We provide budget recommendations but final decisions rest with client

5. Intellectual Property

5.1 Client Content

• Client retains ownership of provided content, images, and trademarks
• Client grants us license to use materials for contracted services
• Client represents they have rights to all provided materials
• Client is responsible for obtaining necessary permissions for any third-party content

5.2 Created Materials

• Website designs, custom graphics, and content strategies become client property upon full payment
• We retain rights to general methodologies and non-custom elements
• Third-party tools and platforms remain property of respective owners
• Transfer fees apply for ownership transfer of digital assets
• Custom dashboards and reporting tools remain our intellectual property

6. Data Protection and Privacy

6.1 Data Collection and Use

• We collect necessary business information to provide services
• Website analytics and performance data is used for service optimization
• Client data is not shared with third parties except as necessary for service delivery
• We maintain appropriate security measures to protect client information

6.2 Platform Access

• Client may grant access to existing accounts (Google My Business, social media, etc.)
• We recommend using shared access rather than password sharing
• Client retains ultimate control over all accounts and platforms
• Access may be revoked at any time with appropriate notice

7. Service Delivery and Timeline

7.1 Implementation Timelines

• Website delivery: First draft within 14 business days
• SEO setup: Strategy call within 5 business days, content creation ongoing
• Advertising campaigns: Setup within 5 business days of onboarding completion
• Reputation management: Live monitoring within 1 week
• Timelines may be extended due to client delays in providing required information

7.2 Client Responsibilities

• Provide accurate business information and required materials
• Respond to requests for feedback and approvals in timely manner
• Maintain current business licenses and compliance requirements
• Notify us of any significant business changes affecting services
• Review and approve content before publication

8. Liability Limitations

8.1 Limitation of Liability

• Our total liability is limited to the amount paid by Client in the 12 months preceding the claim
• We are not liable for indirect, consequential, or punitive damages
• We are not liable for third-party platform changes, outages, or policy modifications
• We are not responsible for results affected by factors outside our control
• Client acknowledges the inherent uncertainties in digital marketing outcomes

8.2 Professional Disclaimers

• No guarantee of specific results, rankings, or patient acquisition numbers
• Marketing performance depends on factors beyond our control including competition, seasonality, and market conditions
• Search engine algorithms and social media policies may change affecting results
• We do not guarantee protection against negative reviews or online reputation issues

9. Indemnification

Client agrees to indemnify and hold harmless Goodcalls Inc from claims arising from:

• Client’s use of our services
• Content provided by Client
• Client’s violation of healthcare regulations or professional standards
• Third-party claims related to Client’s practice or content
• Client’s violation of platform terms of service
• Any misrepresentation of medical qualifications or services

10. Termination

10.1 Termination Rights

• Either party may terminate with 30 days written notice
• We may terminate immediately for non-payment or material breach
• Client may cancel specific services subject to individual service terms
• No refunds for services already provided or prepaid periods

10.2 Post-Termination

• Client retains ownership of custom work upon full payment of transfer fees
• We may retain materials for legal compliance purposes
• Outstanding fees remain due regardless of termination
• Platform access will be transferred or removed as appropriate
• Ongoing campaigns and subscriptions are client’s responsibility to manage

11. Dispute Resolution

11.1 Governing Law

• These terms are governed by New York state law
• Disputes will be resolved in New York courts
• Both parties consent to jurisdiction in New York

11.2 Dispute Process

• Good faith negotiation required before formal proceedings
• Mediation preferred for dispute resolution
• Attorney fees may be awarded to prevailing party

12. General Provisions

12.1 Modifications

• Terms may be updated with 30 days notice
• Continued use of services constitutes acceptance of modifications
• Material changes will be highlighted in notifications

12.2 Communications

• Electronic communications are acceptable for all notices
• Client must maintain current contact information
• Service updates and reports will be provided electronically

12.3 Force Majeure

• Neither party liable for delays due to circumstances beyond reasonable control
• Includes natural disasters, government actions, platform outages, and pandemics
• Notification required when force majeure events affect service delivery

12.4 Severability

• Invalid provisions do not affect enforceability of remaining terms
• Parties will negotiate replacement for unenforceable provisions

13. Contact Information

Goodcalls Inc. (Appeario)
405 Lexington Avenue,
New York City, NY 10174, USA
Email: support@appeario.local
Phone: +1 646 9803 389
Website: appeario.local

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By purchasing our services or using our website, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.