Knees, hips, shoulders, spines — the search starts with “orthopedist near me”, and the Map Pack often puts you next to the hospital systems. We scored 181 orthopedic practices in New York to see who patients find. Free, takes 60 seconds.
We started where we’re based and searched the way patients do. Almost half share the map with a hospital system, usually through its surgeons’ own Google profiles.
Our audits of 181 New York–area orthopedic practices, September 2026; Map Pack figures cover the 167 with at least three searches measured.
A hip replacement and a sprained ankle reach you through completely different searches. We track each one separately.
Joint-replacement patients search long before they book — surgeons by name, reviews, recovery questions — often with a spouse or an adult child reading along.
After an injury, patients search for whoever can see them soon. Distance, reviews and an open slot decide — and in Manhattan it’s one of the most expensive clicks in orthopedics.
Back and neck patients often search after PT, injections or a second opinion, and they look up their specific condition and options. The hospital systems hold the broad searches; the specific ones are far more open.
With a sprain or a suspected fracture, patients search “urgent care near me”. We check whether your walk-in clinic shows up on that search, with your hours.
Practice counts: Our audits of 181 New York–area orthopedic practices, September 2026; a “page” is a dedicated URL for that treatment. Searches and cost per click: US Google Ads monthly averages, September 2026.
Before anyone mentions surgery, patients type what hurts. And when it hurts today, they look for somewhere that takes walk‑ins.
| Patients type | Rather than | As often |
|---|---|---|
| sciatica treatment 11,880 | spinal surgery 1,960 | 6× |
| knee pain treatment 11,650 | knee replacement 3,960 | 3× |
| shoulder pain treatment 9,840 | rotator cuff surgery 710 | 14× |
Ahrefs US keyword data, September 2026: monthly searches for each phrase with “near me” or a place name (“orthopedic doctor queens”), summed across the US.
The practice and every surgeon, with categories per subspecialty, the right categories, and every new review answered within 24 hours, to a protocol you approve.
Paid Search + Reviews
Knee and hip replacement, ACL, rotator cuff, spine conditions — each written around how patients search for it, with your surgeons’ credentials.
Visibility Project
Paid search for the cases you choose — joint replacement, sports medicine, walk-in. You set the budget; we show you where it went.
Paid Search + Reviews
30 minutes. Online. No obligation.
Your most relevant searches on Google, next to three practices nearby
Whether ChatGPT and Google AI name you when patients ask
Google, Yelp, and WebMD — correct, complete, and consistent
Volume, rating, and whether new reviews get an answer
Questions orthopedic practices ask us.
Our audit pulled public signals for each practice: Google Map Pack and organic positions for up to five searches built around the practice’s neighborhood and treatments, review counts, ratings and owner replies, website structure, and directory listings on Google, Yelp and WebMD. One location per practice, New York metro, audited September 2026.
Yes. Hospital-system surgeons took a Map Pack slot next to 75 of the 167 practices we could measure, usually through their own doctor profiles — and 82 of those 167 practices still made the Map Pack for at least one core search. Around your offices, on your surgeons’ names and on specific procedures, the results are far more open. The appeario Audit shows where you stand on each.
Yes. Patients search for surgeons by name. We set up each profile so it links to the practice instead of competing with it.
Referred patients still search your name before they call. We track those searches alongside the rest.
Every reply follows a protocol you approve up front: it never confirms that the reviewer is a patient or mentions their care, and it moves specifics offline. Replies go out within 24 hours; anything under 3 stars or sensitive goes to you first.
The appeario Audit is free. Paid Search + Reviews starts at $890/month with no minimum term. Visibility Projects — treatment pages, doctor profiles, schema — start at $1,490 one-time.
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