They type the operation. Then they type your name.
A rhinoplasty patient and a reconstruction patient are not the same visit. One has been comparing surgeons. The other was sent, and looked you up anyway. See where you stand in 60 seconds.
One specialty, very different consults.
Medically this is one specialty. For marketing and SEO, what counts is which operation they typed, and whether they are paying for it.
Judged surgeon by surgeon, photo by photo.
The operation in everyday words. “Blepharoplasty” comes later, once a surgeon has said it.
Researched for weeks before the first call.
The cost is in the search. For a reduction, so is the insurance question.
Decided long before the consult, often by two people.
The operation, then the recovery. They want to know what the weeks after look like.
Who pays is the usual pattern, checked on the call. The search chips are the usual wording.
They search the operation, not the surgeon. At first.
“Plastic surgeon near me” is the smaller search. They type rhinoplasty, breast augmentation, or a tummy tuck, then the surgeon’s name. Reconstruction is different: another doctor sends them, and they look the name up before they call. An ad is a poor default for that visit.
They add the price, the photos, and the weeks after. So each operation page has an honest range, your own labelled cases, and the recovery day by day — and the surgeon’s name on all of it.
Less map, more page.
They type the operation. The map is the smaller search.
| Treatment |  Google Ads |  Google Maps |  Website |  ChatGPT & AI |  Directories * |  Instagram |
|---|---|---|---|---|---|---|
| Rhinoplasty | Main channel | On the side | Main channel | Supports | Supports | Supports |
| Facelift & neck | Supports | On the side | Main channel | Main channel | Supports | On the side |
| Eyelid surgery | Supports | On the side | Main channel | Supports | Supports | On the side |
| Breast augmentation | Main channel | On the side | Main channel | Supports | Supports | On the side |
| Breast reduction | On the side | On the side | Main channel | Main channel | Supports | No budget |
| Tummy tuck & lipo | Main channel | On the side | Main channel | Main channel | On the side | On the side |
| Mommy makeover | Main channel | No budget | Main channel | Supports | On the side | On the side |
| Reconstruction | No budget | On the side | Main channel | Supports | Supports | No budget |
| Injectables in the office | Supports | Supports | Supports | On the side | On the side | Main channel |
Google Ads Main channel Supports Supports Main channel On the side Main channel Main channel No budget Supports Google Maps On the side On the side On the side On the side On the side On the side No budget On the side Supports Website Main channel Main channel Main channel Main channel Main channel Main channel Main channel Main channel Supports ChatGPT & AI Supports Main channel Supports Supports Main channel Main channel Supports Supports On the side Directories * Supports Supports Supports Supports Supports On the side On the side Supports On the side Instagram Supports On the side On the side On the side No budget On the side On the side No budget Main channel No before-and-afters on Instagram or in the ad. Reconstruction is a page and a name lookup, not an ad.
* Directories: RealSelf, Healthgrades, Yelp, Zocdoc.
A judgment from how the search behaves. Not a measured score, and not a result from our clients.
What we take on.
The profile, the pages, and ads only where that line is actually won.
The practice and every surgeon, the right categories, and every new review answered within 24 hours, to a protocol you approve.
Paid Search + Reviews
Rhinoplasty, breast augmentation, tummy tuck — who operates, the steps, and an honest range. Reconstruction gets a page too. It does not get an ad by default.
Visibility Project
Face, breast, or body — whichever you want more of. You set the budget. We show you where it went.
Paid Search + Reviews
Solo, group, or ten offices? How we work with solo practices, group practices and PE-backed platforms.
These are the common marketing patterns, not your menu. On the call we go through what you actually do: who pays, what patients type, and whether an ad is worth it. 30 minutes, online.
Your most relevant searches on Google, next to three practices nearby
Whether ChatGPT and Google AI name you when patients ask
Google, Yelp, and WebMD — correct, complete, and consistent
Volume, rating, and whether new reviews get an answer
Questions plastic surgery practices ask us.
No. Who pays is the usual pattern for that visit in a US private practice — not your fee schedule, and not a result from our clients. On the call we go through what you actually do, how it’s paid, and whether an ad is worth it.
Yes, if you want more consults for a specific one. You set the budget. We show you where it went.
A different visit. Often insurance, after another doctor sends them, and they still look up your name. The work is a page that explains the path. An ad is a poor default.
Not as the ad. On the page, only if the photos are yours.
Every reply follows a protocol you approve up front: it never confirms that the reviewer is a patient or mentions their care, and it moves specifics offline. Replies go out within 24 hours; anything under 3 stars or sensitive goes to you first.
The appeario Audit is free. Paid Search + Reviews starts at $890/month with no minimum term. Visibility Projects — treatment pages, doctor profiles, schema — start at $1,490 one-time.
The Google Map Pack (also called the Local Pack) is the map and about three listings on near-me searches. For specialty practices, those slots are where patients ready to book tap first.
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