See where you rank
For dermatology practices

Patients pick their dermatologist — and their injector — on Google.

Skin checks, Botox, lasers — each one starts with a search, and the medspa down the block shows up in the same results. We scored 237 dermatology practices in New York to see who patients find. Free, takes 60 seconds.

See where you rank Free consultation call
Dermoscopy image of an evenly pigmented benign mole
A benign mole under the dermatoscope — skin as a dermatologist sees it.
The data · New York

237 dermatology practices, as patients see them.

We started where we’re based and searched the way patients do. The median practice has 71 reviews at 4.6 stars — and half of them share the map with a medspa.

  • 62% don’t appear in the Google Map Pack for any of their core searches 142 of 229 practices
  • 63% of practices with new reviews hadn’t replied to any of them yet 73 of 115 practices with reviews in the last 10 days
  • 52% share the Map Pack with a medspa or aesthetics business 120 of 229 practices
  • 2.8× more likely to appear in the Map Pack with 100+ reviews 60% of practices with 100+ reviews vs. 22% below 100

Our audits of 237 New York–area dermatology practices, September 2026; Map Pack figures cover the 229 with at least three searches measured.

By treatment

Four service lines. Four ways patients search.

A Mohs referral and a Botox regular look for you in completely different ways. We track each one separately.

A dermatologist marking injection points on a woman’s forehead before a neurotoxin treatment
Injectables: marking injection points before a Botox treatment.
Botox & fillers

Searched next to every medspa.

Medspas share the results page with you on almost every injectables search. Patients compare before-and-after photos and read reviews for the injector’s name.

150
practices we scored offer Botox or fillers
46% vs. 27%
in the Map Pack with an injectables page vs. without
$30
per click for “botox upper east side” — $14 nationally
A woman wearing protective goggles while a gloved clinician holds a laser handpiece near her face
Laser resurfacing in a dermatology treatment room.
Lasers & devices

Searched by treatment, not by device.

Patients search for the result they want — hair removal, resurfacing — not the machine that does it. Demand for each moves with the seasons.

141
practices we scored offer laser treatments
201,000
US searches a month for “laser hair removal”
A Mohs surgeon explaining a biopsy result on a tablet to an older man
A Mohs consultation: going over the biopsy result.
Skin cancer & Mohs

A referral, checked before the call.

Mohs patients usually arrive with a biopsy result and a surgeon’s name. They still search that name — reviews, credentials, how soon they can be seen — before they call.

146
practices we scored offer skin-cancer care
43
of them offer Mohs surgery
A dermatologist discussing a treatment plan with a young woman who has mild eczema on her hands
Medical dermatology: a treatment plan for hand eczema.
Medical dermatology

The biggest search in dermatology.

For medical visits, patients mostly choose on the map: how close you are, what your reviews say, and whether you take their plan.

673,000
US searches a month for “dermatologist near me”
44% vs. 27%
in the Map Pack with an acne page vs. without

Practice counts: Our audits of 237 New York–area dermatology practices, September 2026; a “page” is a dedicated URL for that treatment. Searches and cost per click: US Google Ads monthly averages, September 2026.

How patients search

Cosmetic patients search the treatment.

For medical visits, patients look for a dermatologist. For cosmetic ones they type the treatment — “botox” alone is searched about 25 times as often as “cosmetic dermatologist”, and that’s the search the medspas bid on.

Local searches a month
  • laser hair removal 212,770
  • botox 177,040
  • microneedling 86,950
  • dermal fillers 72,580
  • cosmetic dermatologist 7,220
Patients type Rather than As often
mole removal 17,150 skin cancer doctor 1,780 10×
acne treatment 14,790 acne dermatologist 1,460 10×
dermatologist 708,850 skin doctor 9,600 74×

Ahrefs US keyword data, September 2026: monthly searches for each phrase with “near me” or a place name (“botox brooklyn”), summed across the US.

What we do

What we take care of.

  1. 01

    Your Google profiles, kept current

    The practice and every provider — injectors included, the right categories, and every new review answered within 24 hours, to a protocol you approve.

    Paid Search + Reviews

  2. 02

    A page for each treatment you offer

    Botox, fillers, each laser, Mohs, skin checks — each written around how patients search for it, with your providers’ credentials.

    Visibility Project

  3. 03

    Ads only where you want more cases

    Paid search for the lines you choose — usually injectables and lasers. You set the budget; we show you where it went.

    Paid Search + Reviews

See where you rank See pricing

Free consultation call

30 minutes. Online. No obligation.

appeario Audit · Free

How visible is your practice — compared with colleagues nearby.

  • Where you rank

    Your most relevant searches on Google, next to three practices nearby

  • AI answers

    Whether ChatGPT and Google AI name you when patients ask

  • Listings

    Google, Yelp, and WebMD — correct, complete, and consistent

  • Reviews and replies

    Volume, rating, and whether new reviews get an answer

See where you rank
Sample appeario Audit on a phone: Google position per search term compared with nearby practices

FAQ

Questions dermatology practices ask us.

How did you score 237 dermatology practices?

Our audit pulled public signals for each practice: Google Map Pack and organic positions for up to five searches built around the practice’s neighborhood and treatments, review counts, ratings and owner replies, website structure, and directory listings on Google, Yelp and WebMD. One location per practice, New York metro, audited September 2026.

Do medspas show up in the same searches as us?

Often. A medspa or aesthetics business took a Map Pack slot next to 120 of the 229 practices we could measure — mostly on cosmetic searches. The appeario Audit shows which medspas and practices appear next to you, search by search.

We already have a lot of reviews. Why aren’t we in the Map Pack?

Reviews help — practices with 100+ reviews made the Map Pack 60% of the time, against 22% below 100 — but 38 of 96 still missed it. Categories, profiles, treatment pages and review replies all play a part. The appeario Audit shows which one it is for you.

How do you handle review replies and HIPAA?

Every reply follows a protocol you approve up front: it never confirms that the reviewer is a patient or mentions their care, and it moves specifics offline. Replies go out within 24 hours; anything under 3 stars or sensitive goes to you first.

What does it cost?

The appeario Audit is free. Paid Search + Reviews starts at $890/month with no minimum term. Visibility Projects — treatment pages, doctor profiles, schema — start at $1,490 one-time.

Further reading.

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