AI search optimization, Generative Engine Optimization, AI Overviews, ChatGPT visibility, Perplexity citations, LLM discoverability
A patient asks ChatGPT: "Who are the best dermatologists near me for acne treatment?" The AI generates a response. It names three practices, summarizes their specialties, and links to their websites. Your practice is not on the list.
You have probably spent years building your search engine rankings. You have invested in a quality website, earned positive reviews, and maybe even hired an SEO agency to keep your practice visible on Google. That effort is not wasted. But the way patients discover doctors is changing, and there ...
A patient wakes up with persistent knee pain. Five years ago, she would have opened Google, typed "orthopedic surgeon near me," scrolled through the results, compared a few websites, read some reviews, and eventually called a practice to schedule an appointment. That journey generated clicks, web...
