Search engine optimization fundamentals, local SEO tactics, ranking factors, keyword strategy
You have a limited marketing budget and a waiting room that needs filling. Should you invest in Google Ads for immediate patient leads or build long-term organic visibility through SEO? It is one of the most common questions we hear from physicians launching or growing a practice.
When a patient tears their ACL on a Saturday soccer game, they are not browsing a medical directory at random. They are typing "ACL surgeon near me" into Google while sitting in the emergency room with an ice pack on their knee. That search, and hundreds like it every month in your local market, ...
Dermatology is one of the most competitive medical specialties in local search. It is also one of the most rewarding to optimize for. The reason comes down to a unique characteristic that most other specialties do not share: dermatology practices serve two fundamentally different patient populati...
You already know that SEO works differently for medical practices than it does for most businesses. But knowing why medical SEO is different doesn't help much if you don't know how to actually do it.
