Visibility Projects
Make the existing website visible — or start over. Profile, directories, and content put in order once. For private specialty practices.
From conversations with practice owners
When will I finally rank at the top of Google?
Organic visibility is earned over months. Continuous work is rewarded. If you need to be found in 48 hours, that is Paid Search — not a website project.
Google doesn't rank business cards. Practices that want to show up for "dermatologist Manhattan private practice" or "orthopedic surgeon NYC" need content that answers those queries directly — clinically precise, locally anchored, written for the actual searches patients are running.
A Visibility Project builds the site's content layer once: service pages per specialty, regional landing pages, structured data that signals to Google and the AI assistants who the practice is and who it treats.
It's not a content retainer. It's the substantive core of local visibility, handed over when the scope is done.
Healthgrades, ZocDoc, Vitals, WebMD, Yelp, RateMDs, Apple Maps, Bing Places — every platform has its own fields, its own requirements, its own update cycles. Inconsistent practice data is an active ranking signal working against you.
A Visibility Project covers setup and cleanup of every relevant directory entry — once, to a consistent NAP. New platforms that matter get added as part of the scope. Address, phone, and hours are aligned everywhere, not just on the website. Ongoing maintenance is not included unless you ask for it.
Built for the device patients actually search on.
Under three seconds. Wait any longer and they bounce.
Custom. No template, no stock-photo sameness.
Structure, content and signals for Google and AI systems.
Appointment requests straight into the practice — no detour.
Google, Healthgrades, Zocdoc and Facebook — surfaced.
Instagram, LinkedIn — connected where it makes sense.
Set up before launch. Calls, forms, inquiries.
Scope and price are fixed in advance. Then it is done — no maintenance obligation, no subscription.
For practices whose website stays. Google Business Profile and directories put in order, service pages for individual specialties added, technical cleanup, takeover from another agency including access.
Scope after intake, price fixed before we start.
One page, one specialty. Structure, copy, photos, appointment request and call button always visible. Built cleanly for Google and AI search.
No dedicated service pages, no blog. Two revision rounds included.
Up to eight pages, dedicated pages per specialty, team and practice page. Structure and copy matched to the searches patients actually use in your catchment. Before/after comparison documented in your report.
Two revision rounds included. Handover with all access.
Group practices and multiple locations on a fixed quote before we start.
Audience, location, specialties — then a full audit of the site, Google Business Profile, directories, ranking, and content gaps. Nothing is designed until that is settled.
Brand and design for the patients this practice actually serves. GBP optimization, directory cleanup, website adjustments or a restart, structured data.
Service pages, regional landing pages, structured data — content that answers the searches patients are already running, not a business card.
Domain, code, content — the site belongs to the practice. Training and 30 days of support. Then it is done: no retainer, no lock-in.
30 minutes. Online. No obligation.
Your most relevant searches on Google, next to three practices nearby
Whether ChatGPT and Google AI name you when patients ask
Google, Yelp, and WebMD — correct, complete, and consistent
Volume, rating, and whether new reviews get an answer
One-time work. Then it is done.
Yes. Scope and price are fixed before we start. Then it is done: no maintenance obligation, no monthly lock-in. We continue only if you want us to.
Visibility project: the existing website stays; profiles and content are brought up to date. Compact website: one page, one specialty. Practice website: up to eight pages including specialty pages. Group / multi-location: a fixed quote in advance.
A short intro call, then the current state (website, profile, directories), then a binding quote. We start only once the scope is clear.
Yes — including access, technical cleanup, and the missing service pages. Prerequisite: we get what we need to continue cleanly.
No. Those live in Paid Search + Reviews, the monthly service. A Visibility Project is the one-time foundation.
